Lead Generation Engine Overview
The Lead Generation Engine uses AI to discover and qualify potential customers based on your Ideal Customer Profile (ICP).
How It Works
- Define Your ICP - Tell the system who your ideal customers are
- Generate Leads - AI searches the web to find matching companies
- Review & Enrich - Review generated leads and enrich with more data
- Add to Pipeline - Add qualified leads to your BD Pipeline
Key Features
ICP (Ideal Customer Profile)
Define your target customer:
- Company characteristics (size, industry, location)
- Pain points they experience
- Qualification criteria
- Exclusion criteria
Lead Generation
- Generate batches of 10 leads at a time
- AI searches publicly available data
- Each lead includes relevance score
Lead Enrichment
- Two-stage enrichment process
- Basic info → Detailed research
- Decision maker identification
Lead Decisions
For each generated lead, you can:
- Add to Pipeline - Start prospecting
- Skip - Not a fit
- Save for Later - Revisit later
- Add to Competition - Track as competitor
Getting Started
- Go to Lead Generation
- Click ICP Setup to define your ideal customer
- Once ICP is approved, click Generate Leads
- Review and process generated leads